NEWS

FOX.INC (Head Office：Yurakucho,Chiyoda,Tokyo、CEO：Michinori Isohata), an official distributor of TCL Communication Technology Holdings Limited (hereinafter, “TCL Communication”) would begin taking orders for “TCL 10 Lite” from TCL Communication, a subsidiary company of TCL Corporation which is a major Chinese consumer electronics manufacturer with the world’s highest level of display manufacturing technology, at 11:00 a.m. on Tuesday, July 28 in Japan and would launch on Friday, July 31 at the price of 26,800 yen (including tax).
In addition, FOX would sell cases with a variety of designs for TCL 10 Lite at “caseplay jam（https://caseplayjam.jp）”. Also, phone cases for TCL 10 Lite collaborating with popular fashion brands such as FILA and LANVIN en Bleu etc. would be available.

＜Official Photo Download URL＞
https://www.dropbox.com/sh/96twes1ekla9w3k/AABL6pzErvy6pk_mk85RGmqwa?dl=0

■About TCL Communication Technology Holdings Limited
TCL Communication designs, manufactures and markets an expanding portfolio of mobile devices and services worldwide through a comprehensive, multi-brand portfolio that includes TCL, Alcatel and BlackBerry branded products. Additionally, TCL Communication is the brand owner, R&D developer and manufacturing partner of Palm branded devices. The company’s products are sold in more than 160 countries throughout North America, Latin America, Europe, the Middle East, Africa and Asia Pacific. Incorporated in Hong Kong, TCL Communication operates its own manufacturing in China as well as global R&D centers.
Starting in 2019, TCL Communication began rolling out TCL-branded smartphone under its own name. As a first step, “PLEX” was released, which boasts overwhelming cost performance, in Japan at the end of last year. Secondly, the mid-range “TCL 10 Pro” was released in May 2020.

■About TCL 10 Lite
TCL 10 Lite is an entry-level device which was announced at CES2020 Las Vegas in January 2020. TCL 10 Lite supports the use of SIMs of the three major domestic carriers (au, docomo, and SoftBank) to be localized as Japan model. Also, it is equipped with AI Quad camera. The main camera is 48MP AI camera and the device is equipped with 6GB RAM／128GB ROM, at a price of ¥26,800 (including tax), which offers excellent cost performance. The display is also one of the main features of TCL 10 Lite, and continues to have a color difference △E less than 1 (measured by TCL lab) same as the previous PLEX and 10 Pro, which is the result of TCL’s technology that has made it the #1 selling LCD TV in North America. Two colors, “Arctic White” and “Mariana Blue” are provided. Both are completed with holographic processing to improve its design of premium sense.




■Equipped with AI quad cameras



■16MP selfie camera and 4-in-1 big pixel technology for brighter selfies



■6.53-inch FHD+ display



■Real-time visual enhancement with SDR-to-HDR remastered videos



■Equipped with customizable “Smart Key”


■Super-Bluetooth that can connect up to 4 audio devices



■SPEC for TCL 10 Lite
OS：Android 10
CPU：Qualcomm Snapdragon 665
SIM：Single SIM（nano-SIM）
SIZE：75.6×162.2×8.4mm
WEIGHT：180g
COLOR：Arctic White／Mariana Blu
DISPLAY：1080 x 2340 Pixel（6.53-inch FHD+）
STORAGE：128GB
RAM：6GB
REAR CAMERA：Quad camera
・main camera：48MP
・super wide camera：8MP
・macro camera：2MP
・depth camera：2MP
Front camera（Dotch camera）：16MP（4-in-1 big pixel technology）
BATTERY：Li-Ion 4000mAh
CONNECTIVITY：Compatible with the three major domestic carriers (au, docomo, and SoftBank)
・4G LTE ：B1/3/8/18/19/26
・3G ：B1/6/8/9/19
・2G ：2/3/5/8

■Included in box
・USB Type C cable
・AC Adapter（5V/2A）
・SIM card pin
・Translucent Shell
・Quick guide
・Safety information sheet

■After Service
・Full support as the authorized distributor
・One year warranty (from the date of the purchase)
・Call Center

■Suggested Retail Price
26,800 JPY（Tax included）

■Channels
・FOX STORE HANKYU MEN’S TOKYO
・FOX ONLINE STORE（https://caseplay.jp/products/tcl-10-lite）
・FOX Store RAKUTEN
・FOX STORE Yahoo! Shopping
・Amazon
・All BIC CAMERA Store and BIC CAMERA.com
・All YODOBASHI CAMERA Group stores and website
・goo Simseller
・OCN Mobile ONE
・Hikari TV shopping
・Murauchi.com

■Accessories for TCL 10 Lite
A variety of phone cases for TCL 10 Lite would be available on caseplay jam (https://caseplayjam.jp), which offers a wide selection of designs. TCL 10 Lite cases collaborated with popular fashion brands such as FILA and LANVIN en Bleu are also be available.

・caseplay jam for TCL 10 Lite
caseplay jam (https://caseplayjam.jp) is an on-demand print service that offers a wide variety of designs. Smartphone cases for more than 160 models, including many Android smartphones, not to mention iPhone cases, with over 2,000 different designs could be chosen. About 400 designs are available for the launch of TCL 10 Lite.
Price: 2,980 yen (excluding tax) 〜



・FILA – CLEAR CASE for TCL 10 Lite
FILA is a sports brand born in 1911 in Biella, Italy. With the rebranding strategy based on the theme of “FUN FEEL LIFE”，it has been reborn as a fashion brand that is not only sports style but also “a little bit fashionable”, with a playful design of clear cases.
Price: 3,300 yen (excluding tax), exclusive for FOX ONLINE STORE



・LANVIN en Blue – CLEAR CASE for TCL 10 Lite
LANVIN en Blue is a brand that expresses the essence of France’s oldest couture house, LANVIN, with an unchanging elegance. This clear case is designed with a cheeky, playful spirit with a modern approach.
Price: 3,300 yen (excluding tax), exclusive for FOX ONLINE STORE



■FOX STORE exclusive TCL 10 Lite pre-order and purchase benefits
A gift code worth 5,000 yen (tax included) for TCL 10 Lite hard case or clear case that can be used for purchasing at “caseplay jam” website. Gift code would be sent to users via email as a purchase benefit．Choose from over 200 designs and proceed with your purchase!

＜Comment from Michinori Isohata, CEO of FOX.INC>
As the third series of TCL-branded smartphone, we are pleased to announce the release of TCL 10 Lite in Japan. TCL 10 Lite is an entry-level device announced at CES2020 Las Vegas in January 2020. TCL 10 Lite supports three major domestic carriers (au, docomo, and SoftBank) and localized as Japan model. Also, it is equipped with AI Quad camera. The main camera is 48MP AI camera and the device has 6GB RAM/128GB ROM, at a price of ¥26,800 (including tax), which has excellent cost performance. While the economy is shrinking due to COVID-19, it is predicted that users may be reluctant to invest in purchasing smartphones. At the same time, we expect that we will continue to have to be more vigilant about contact with the outside world. With telework becoming the norm at work and people spending more time at home watching videos as a hobby, our lifestyles are changing dramatically, and the demand for smartphones and tablets is certainly increasing. Considering such situation, making the product more user-friendly is the reason why we decided to set the price of TCL 10 Lite as 26,800 yen, including tax. TCL Communication is also currently developing a tablet. I believe we could make an announcement before early fall. Also, the same as before, TCL 10 Lite would be available with a wide range of accessories. It is important for us to differentiate TCL 10 Lite from other Android smartphones. Now, we are giving a gift code worth 5,000 yen, including tax, to those who purchase TCL 10 Lite from our EC site FOX ONLINE STORE. caseplay jam offers about 400 different designs for TCL 10 Lite. We hope that more people will experience “enjoying choosing phone cases”.

＜About FOX Business＞
Since the establishment, FOX has developed a wide range of procurement channels from overseas and a variety of sales channels in Japan and has been developing overseas products in the domestic market with a focus on branding and promotion for the Japanese market. We carefully select cases, accessories, and IoT products, mainly for smartphones and tablets, from around the world, and promote our business based on the concept of proposing products and services that add surprise and excitement to customers’ lifestyles. Based on the solid connections and know-how cultivated in the past, we are not only an import and sales agent, but also a platform for overseas manufacturers to enter the Japanese market, support for domestic manufacturers to expand their sales channels, and consulting services for each manufacturer’s product development in a wide range of fields from product development to service development. FOX would continue to provide consistent support and innovative solutions from the discovery of issues to their resolution from a new perspective of “designing business”.

■Company Profile
Corporate Name FOX.INC
Co-Founder / CEO Michinori Isohata
HEAD OFFICE 10F X-PRESS Yurakucho Bldg. 2-2-1 Yurakucho,Chiyoda,Tokyo
100-0006,JPN
FOX.INC URL http://foxinc.jp

■Contact
FOX.INC
Tel：03-3572-4094
Email：press@foxinc.jp