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Here is a timeline of FOX's history.
A new era had arrived with the launch of the iPhone 3G. In 2010, when few smartphone cases were available in Japan, I noticed that many exciting smartphone cases were being sold overseas, and I immediately went to the US. After explaining the possibilities in Japan, he concluded exclusive sales rights in Japan, and FOX was launched as a "distributor of smartphone cases".
In order to have more people empathize with our products, we opened Japan's first physical store for touch & try in the main street of Akihabara, a town where people who love digital gadgets gather.
As part of efforts to expand future sales channels and marketing, the company actively participated in domestic trade fairs, which were very rare for smartphone accessory products alone at the time. We set up a booth in the center of the area where major telecommunication carriers and major smartphone manufacturers exhibited, and were able to meet key persons in the industry.
Encountering products from all over the world, we have signed distribution contracts with a cumulative total of over 80 brands. He has been exposed to the ideas of various manufacturers, met many factories, and started product development utilizing his past experience as a distributor. We have started development of products based on our experience as a distributor.
Concluded a contract as the exclusive distributor in Japan for BlackBerry, a smartphone featuring a physical keyboard. Established dedicated customer support for repairs and inquiries
Original products are sold mainly in the specially selected sales area on the grand floor, which is one of the most heavily trafficked areas of the department store. Pursuing high quality manufacturing that satisfies department store customers.
The latest gadgets can be experienced at the direct-operated store "FOX," which has opened in Hankyu Men's Tokyo. The tablets used for product promotion are equipped with a facial recognition system, measuring customer attributes, interaction frequency with products, and other relevant data. This accumulated information serves as marketing data and is utilized in the product development strategy of FOX
FOX has been developing licensed products by concluding licensing agreements with fashion brands and content "from Japan".
FOX's ability to develop smartphone-related accessories, which it has cultivated over the years, has been highly evaluated, and the company supplies products to fashion brands
In 2020, lifestyles have changed dramatically due to COVID-19. We produced a tablet device based on the concept of "an easy and realistic viewing experience that accompanies the new normal lifestyle
The demand for smartphone-related accessories has skyrocketed as electronic payments become the standard and replace leather accessories for fashion brands. As a professional in smartphone-related accessories, we joined OFBA at the request of several fashion brands.
Until now, FOX has primarily focused on B2B distribution channels, but with the strengthening of its own brand, we have strategically shifted towards becoming a Direct-to-Consumer (D2C) company, establishing a direct connection with customers. The company is undergoing a transformation to plan, manufacture, import, and sell cutting-edge tech accessories such as smartphone cases.
Developed products have passed Google's rigorous testing ensure compatibility, and safety have been certified "made for Google" certification.
CASEPLAY, a new business launched to become a pillar business of FOX in 2021, has grown rapidly with over 100 compatible models and 150 pieces of collaborative content.
We are looking for people who share the culture of FOX and are willing to take on the challenges of working together to realize our mission.