The era when it was enough to sell smartphone cases for the latest iPhones is over

The market for smartphone cases
is actually unexplored
due to the diversification of lifestyles and
changes surrounding the smartphone market

Android users are as a matter of fact numerous.

About 60 models are released annually in Japan,
Most of them are Android devices.
They range from low-end to high-end models,
Many of them specialize in certain functions,
Users choose the handset that best suits their lifestyles.

Used terminal users are as a matter of fact numerous.

The rapid spread of the used terminal market and the generalization of private sales,
revision of the Telecommunications Business Law, and many other factors,
The number of users who seek used handsets that are of good quality and less
expensive than new handsets is increasing, even if they are not new.
The number of users seeking used handsets with good quality and lower price
compared to new handsets is increasing.

Android device phone cases, as a matter of fact, are very few.

For smartphone accessory manufacturers around the world,
the market is flooded with "the latest iPhone cases",
while many people are looking for "old iPhone cases" or
Android phone cases" that are scarce.

Fear of inventory risk is a factor
Egos of smartphone accessory makers.

The result has created
a market where there are no phone cases that users want.

I found a design I like, but all I see are cases for the latest iPhones.
There is no case for my model.

I finally found a phone case for my model but all the cases are of ordinary designs.
I can't find a design I like.

We aim to deliver what our customers want in a
fair and equitable manner.

CASEPLAY solves the problem.