Press Release

April 22, 2020
Barbapapa 50th anniversary project: 16 kinds of adult Barbapapa design smart phone cases in calm tones are on sale as a limited edition at smart phone case EC site, “caseplay jam”.

FOX Inc. (Head office: Chiyoda-ku, Tokyo, CEO:Michinori Isohata; hereinafter FOX) has started selling 16 types of smartphone cases on “caseplay jam” ( as an official project of Barbapapa 50th anniversary.
caseplay jam is a smartphone accessory EC site offering cases compatible with over 180 kind of iPhone and Android smartphones, focussing on boutique design with over 2,000 designers in charge and offers official lineup of licensed designs for characters such as BarbaPapa and fashion brands such as FILA. caseplay jam has more than 200,000 products, not only smartphone cases, also having mobile phone batteries, smart bracelets and other products.


8 light-toned caseplay jam exclusive designs are more mature than the usual lineups. With simple and calm colors, Barbapapa design makes your smartphone look stylish.


8 different members of the Barba family stand in the form of watercolors designed by eight exclusive caseplay jam designs. Watercolor Barbapapa, which is unusual for a monochromatic Barbapapa, dresses up your smartphone in style.

Retail price:2,680 JPY(Tax excluded)~

▼Compatible models * April 16, 2020
iPhone Series:iPhone SE(2th)、iPhone 11、iPhone 11 Pro、iPhone 11 Pro Max、iPhone XS、iPhone XR、iPhone XS Max、iPhone 8
Xperia Series:Xperia 8、Xperia 5、Xperia 1、Xperia Ace、Xperia XZ3、Xperia XZ2、Xperia XZ2 Compact、Xperia XZ2 Premium
Galaxy Series:Galaxy Note 10+、Galaxy S10、Galaxy S10+、Galaxy A30ARROWS Series:arrows NX、arrows Be3、arrows M03、arrows RM02
HUAWEI Series:HUAWEI P30 lite、HUAWEI nova lite3、HUAWEI Mate 20 lite、HUAWEI P20 Pro、HUAWEI P20 lite
AQUOS Series:AQUOS sense2、AQUOS R3、AQUOS R2 compact、AQUOS R2Google Pixel Series:Google Pixel 4 XL、Google Pixel 4、Google Pixel 3a XL、Google Pixel 3a、Google Pixel 3 XL、Google Pixel 3
HTC Series:Desire 626、HTC U11
ASUS ZenFone Series:ZenFone Max Pro、ZenFone Live、ZenFone 3 Max
Moto Series:Moto G5、Moto G5s Plus
Google&OEM Series:Android One X5、Android One S5
OPPO Series:OPPO AX7、OPPO R17 Pro、OPPO R17 Neo

※Designs, new models and case types would be added
Online website

■About caseplay jam(
caseplay jam is an EC site for smartphone accessories targeting fashionable women in their 20s and 40s who carry iPhones and Android smartphones.
By incorporating on-demand printing technology, wide range of designs, models and case types are available.

As of April 16, 2020, there are more than 180 models, more than 1,300 designs, and 7 types of cases, including hard cases and folio cases, as well as mobile batteries and smart phone rings, for a total of about 200,000 products to choose from.

<About FOX Business>
Since the establishment, FOX has developed a wide range of procurement channels from overseas and a variety of sales channels in Japan, and has been developing overseas products in the domestic market with a focus on branding and promotion for the Japanese market. We carefully select cases, accessories, and IoT products, mainly for smartphones and tablets, from around the world, and promote our business based on the concept of proposing products and services that add surprise and excitement to customers’ lifestyles. Based on the solid connections and know-how cultivated in the past, we are not only an import and sales agent, but also a platform for overseas manufacturers to enter the Japanese market, support for domestic manufacturers to expand their sales channels, and consulting services for each manufacturer’s product development in a wide range of fields from product development to service development. FOX would continue to provide consistent support and innovative solutions from the discovery of issues to their resolution from a new perspective of “designing business”.

FOX Inc. 



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