FOX.INC (Head Office： Yurakucho, Chiyoda-ku, Tokyo CEO：Michinori Isohata), an authorized distributor of LifeProof (San Diego, California, U.S.A., CEO: Jim Park), a manufacturer of innovative waterproof cases, would start selling iPhone 12/iPhone 12 Pro model LifeProof cases on 23rd October.
LifeProof was developed for the kind of people who wake up at the crack of dawn for a pre-work activity, the kind of people who leave sleep behind to write a new song. LifeProof is designed to inspire and motivate people to create, explore, dance and update themselves. Whether you are a private person or an athlete, a chic lover or a traveler, a creator or a curator, free spirits choose LifeProof cases and accessories for their passion for now.
LIFEPROOF, the No. 1 selling brand in the U.S. (*1) for waterproof and shockproof smart phone cases, is the result of LIFEPROOF’s technological expertise (only the FRĒ series is waterproof). Its shock resistance meets military standards (MIL-STD-810G-516.6*2) and is designed to withstand a drop from a height of 2 meters, so you won’t have to worry about it even if you drop it unexpectedly. In addition, the unique Japanese service “Screen Crack Compensation Service” is included. Please use the glass included with the installation of the case. If your phone’s screen is cracked by an impact such as an accidental drop, you will be compensated for the cost of repairing the cracked screen. More than 30% of people have experienced a cracked screen (*3), and nearly half of those who have experienced a cracked screen are still using their phones with a cracked screen, and most of the reasons for using them without repairing them are the high repair costs. The “Screen Crack Compensation Service” to be released this time is an unprecedented shockproof case that can provide users with peace of mind and safety because we have absolute confidence in its shockproof performance.
※1：Based on the NPD Group’s research in the U.S. smartphone case category from January 2016 to December 2019.
※2：A test in which all surfaces and corners are dropped onto the concrete from a height of 2 meters.
※3：Based on a March 2016 survey by Rakuten Research.
■FRĒ series(*) – Water, dust, snow and shock resistance
A greener, more prosperous future. The new FRĒ series of full protection waterproof cases are made of 60% recycled plastic. Stylish and modern in form, FRĒ is suitable for all occasions. The FRĒ series will be available in 3 colors: BLACK, FREE DIVER and OCEAN VIOLET. (*) Available soon.
■NËXT series – Dustproof, snowproof, and shockproof
Style, Safety and Sustainability. The NËXT is new, while maintaining reliable protection and slim style. More environmentally friendly and for a prosperous future. The new NËXT is made up of 55% recycled plastic for the case. Protect your iPhone, protect the planet. The NËXT series will be available in 3 colors: BLACK CRYSTAL, CLEAR LAKE and NAPA.
■WĀKE Series – Impact Resistance
The WĀKE sustainable protective case for the iPhone 12 model/iPhone 12 Pro model is made from recovered fishing gear and is composed of over 85% ocean-based recycled plastic. The earth-friendly protective case, which features a pattern sculpted to resemble waves throughout, is impact resistant and can withstand heights of up to two meters. The WĀKE series will be available in 3 colors: BLACK, NEPTUNE and SEA URCHIN.
■”Caseplay Care”, a screen cracking compensation service
CASEPLAY CARE” is the industry’s first screen cracking compensation service for impact-resistant cases. CASEPLAY CARE is a unique service available only when you purchase from an authorized dealer, which is possible only because we have absolute confidence in the shock resistance of our products. By registering for “CASEPLAY CARE” on the web within 30 days of purchase, FOX will cover the cost of repairing the screen cracks of the handset when “SLAM”, “NËXT”, and “WĀKE” are installed and the included LCD protection sheet is used (*Examination required. (Only if you have used it). For more information on the terms and conditions, please see the web page.
▽CASEPLAY CARE：
http://care.caseplay.jp/
▼Compatible models
iPhone 12
iPhone 12 mini
iPhone 12 Pro
iPhone 12 Pro Max
■Price
FRĒ：10,480JPY（Tax excluded）
NËXT：7,480 JPY（Tax excluded）
WĀKE：3,618 JPY（Tax excluded）
■Channels
・FOX ONLINE STORE：
https://caseplay.jp/collections/iphone-12-series/lifeproof
・YODOBASHI STORE：AKIHABARA, YOKOHAMA,UMEDA
・YODOBASHI.com：
https://www.yodobashi.com/
・BIGCAMERA STORE, BIGCAMERA.com：
https://www.biccamera.com/bc/main/
・LifeProof Rakuten store：
https://www.rakuten.ne.jp/gold/otterbox-official/
■Company Profile
Corporate Name FOX.INC
Co-Founder / CEO Michinori Isohata
HEAD OFFICE 10F X-PRESS Yurakucho Bldg. 2-2-1 Yurakucho,Chiyoda,Tokyo
100-0006,JPN
▽FOX.INC URL：
http://foxinc.jp
▽FOX STOER URL：
http://caseplay.jp
＜About FOX Business＞
Since the establishment, FOX has developed a wide range of procurement channels from overseas and a variety of sales channels in Japan and has been developing overseas products in the domestic market with a focus on branding and promotion for the Japanese market. FOX carefully select cases, accessories, and IoT products, mainly for smartphones and tablets, from around the world, and promote our business based on the concept of proposing products and services that add surprise and excitement to customers’ lifestyles. Based on the solid connections and know-how cultivated in the past, FOX are not only an import and sales agent, but also a platform for overseas manufacturers to enter the Japanese market, support for domestic manufacturers to expand their sales channels, and consulting services for each manufacturer’s product development in a wide range of fields from product development to service development. FOX would continue to provide consistent support and innovative solutions from the discovery of issues to their resolution from a new perspective of “designing business”.
■Contact
FOX.INC
Tel：03-3572-4094
Email：press@foxinc.jp
