Press Release

December 24, 2020
LIFEPROOF, the No.1 selling brand of waterproof and shockproof smartphone cases in the US! Waterproof, dustproof, snowproof, and shockproof cases for iPhone 12 models and iPhone 12 Pro models, is now on sale!
FOX.INC (Head office: Chiyoda-ku, Tokyo, President: Michinori Isohata, hereinafter referred to as FOX) will start to sell iPhone 12/iPhone 12 Pro models as an authorized distributor of LifeProof (Location: San Diego, California, USA, CEO: Jim Park), which has created innovative waterproof cases.

The waterproof, dustproof, snowproof, and shockproof cases made by LIFEPROOF, the No.1 selling brand in the U.S. (*1) among the many waterproof and shockproof smartphone cases, are the definitive protective cases that integrate the technologies LIFEPROOF has cultivated over the years. The shockproof performance meets the standards of military standard (MIL-STD-810G-516.6 (*2)) and is designed to withstand a drop from a height of 2 meters, so you can rest assured even if you drop it unexpectedly. In addition, by registering for LIFEPROOF CARE on the web within 30 days of purchase, you will be able to receive payment for device repair (for one year from the date of purchase) and replacement of LIFEPROOF products (for two years from the date of first purchase) in case of any problems with your iPhone while using LIFEPROOF.
LifeProof is designed for people who wake up at the crack of dawn for pre-work activities, or who leave sleep behind to write a new song. LifeProof is designed for people who forget about time to create, adventure, dance, and update themselves. LifeProof was created with the hope that it would become a driving force for such people to live. LifeProof products support people’s passion for “now”. LifeProof products support people’s passion for “now”, whether they are private people or athletes, chic people or travelers, creators or curators, every free soul will choose LifeProof cases and accessories for their passion for “now”. LifeProof makes products that take you to “now” and immerse you in “now”.
1: Based on NPD Group’s research in the waterproof case category in the US from January 2016 to December 2019.
2: Tested by dropping all surfaces and corners onto concrete from a height of 2 meters.
3: Based on a survey conducted by Rakuten Research in March 2016.

■About the FRĒ Series(*) | Waterproof, dustproof, snowproof, and shockproof
For a greener, more prosperous future. The new FRĒ series of fully protected waterproof cases is made of 60% recycled plastic. With its stylish and modern form, FRĒ is suitable for any occasion. The FRĒ series will be available in three colors: BLACK, FREE DIVER, and OCEAN VIOLET.

The LIFEPROOF CARE service is available for registration. “LIFEPROOF CARE” is a service that allows you to register on the web within 30 days of purchase, and it will cover the cost of repairing the device (for 1 year from the date of purchase) and replacing the LIFEPROOF product (for 2 years from the date of first purchase) in case of a defect in your iPhone while using LIFEPROOF (* Examination required. This is only if you have been using LIFEPROOF normally.) For LIFEPROOF replacement, you can submit your proof of purchase (receipt or delivery note) and a photo of the damaged part, and we will ship the replacement LIFEPROOF to you first. (Up to two replacements will be free of charge, and a coupon for 50% off the same product at FOX ONLINE STORE after the third time). Also, if the replacement product is not available in the target color, you can choose another color. If there is no other color, we will issue a coupon for the same price as the target LIFEPROOF sale (can be used at FOX ONLINE STORE).

▼Compatible Models
iPhone 12
iPhone 12 Pro
iPhone 12 mini
iPhone 12 Pro Max

FRĒ:10,480 JPY (tax not included)

■Sales sites
・FOX STORE Hankyu Men’s Tokyo (Hankyu Men’s Tokyo 7th Floor, 2-5-1 Yurakucho, Chiyoda-ku, Tokyo)
・FOX STORE Rakuten Market:
・FOX STORE Yahoo! Shopping Store:
・LifeProof Rakuten Store:
・Some Yodobashi Camera stores and

■Company Profile
Corporate Name FOX.INC
Co-Founder / CEO Michinori Isohata
HEAD OFFICE 10F X-PRESS Yurakucho Bldg. 2-2-1 Yurakucho,Chiyoda,Tokyo
100-0006, JPN
▽caseplay URL:

<About FOX Business>
Since the establishment, FOX has developed a wide range of procurement channels from overseas and a variety of sales channels in Japan and has been developing overseas products in the domestic market with a focus on branding and promotion for the Japanese market. FOX carefully select cases, accessories, and IoT products, mainly for smartphones and tablets, from around the world, and promote our business based on the concept of proposing products and services that add surprise and excitement to customers’ lifestyles. Based on the solid connections and know-how cultivated in the past, FOX are not only an import and sales agent, but also a platform for overseas manufacturers to enter the Japanese market, support for domestic manufacturers to expand their sales channels, and consulting services for each manufacturer’s product development in a wide range of fields from product development to service development. FOX would continue to provide consistent support and innovative solutions from the discovery of issues to their resolution from a new perspective of “designing business”.





Hibiya Mitsui Tower 12F, 1-1-2, Yurakucho, Chiyoda, Tokyo
100-0006, JPN

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